It’s hardly a revelation the horror genre notoriously feeds on itself with scores of movie studios lining up at the office copy machine pumping out generic plots merely needing a change of title. One only needs to look as far as the SyFy™ Channel for weekly examples of this profit-motivated plagiarism.
And mimicking movie ad materials is also a common practice. It’s almost as if the industry holds weekly keggars to compare notes to make sure everyone is ripping off each other correctly.
Is this a deal breaker for horror movie fans? Nah. But it is smug fun to rub their faces in piles of steaming hypocrisy. That said, several examples of advertising “monkey see, monkey doo doo.” (Feel free to suggest more)…
Devil’s Due (2014) / Devil’s Sky (2014)
The Possession (2012) / Dark Skies (2013)
The Last Exorcism 2 (2013) / The Bell Witch Haunting (2013) – with poster turned upside down to illustrate grave robbing.
Dead Silence (2007) / Annabelle (2014)
The Haunting of Helena (2012) / Dark Touch (2013)
State of Emergency (2011) / Juan of the Dead (2011)